Marketplaces

AI names a marketplace before your buyer ever searches.
Is it yours?

Ask ChatGPT, Claude, Gemini or Perplexity where to buy or sell and it picks one destination. We measure whether that's you, find out who it picks instead, and change it.

Why 28 Labs

We measure what AI says about marketplaces, and how to change it.

263marketplaces tracked
28,028answers read and scored one by one
91,000cited pages traced back to source

Marketplaces don't have a reputation problem. AI knows you. It just doesn't pick you.

Ask by name and every engine knows you. Leave the name out, the way a buyer does, and the engine chooses. If it doesn't choose you: no session, no seller lead, no renewal.

Named isn't chosen.A marketplace can be the most-cited source in its category and still not be the pick. The two numbers move independently.
A rival's name in the question ends it.When a buyer names a competitor, the engine almost never turns the answer back to you.
The money moment leaves.On paying-for-it questions, lenders and brokers get named ahead of the marketplace.
Your own AI spend is invisible out here.Engines describe in-app assistants accurately and never recommend a marketplace for having one.
What we do

Measure the choice, find the leak, fix the pages behind it.

01 · MEASURE

Your market, every month

60 buyer questions you approve, asked of all four engines, every answer read by a person: were you named, were you the pick, and if not, who was.

02 · FIND

Where the buyer went instead

Which questions send buyers to a bank, a rival or straight to your sellers. And which of your pages the engines actually read, which they skip, and which third parties they trust over you.

03 · FIX

The moves, executed

A ranked list each month, each move marked us, you, or both. Typical: one template change on your listing pages that credits every seller at once, the third-party pages engines read before yours, the app-store copy engines quote as your product description.

How to buy

One programme per market, in three stages.

Six months, priced once, in writing. It opens with a baseline wave and an executive readout, so every move that follows is built on your own numbers.

STAGE 1 · MONTH 1

Baseline wave

We build the 60-question panel with your team, you approve every question, we run one wave across all four engines and read every answer. You get an executive readout: who's named, who's the pick, who took the buyer instead, and which of your pages the engines read.

Outcome: your own numbers on your own market, and a ranked list of what to change.

Get a proposal
STAGE 2 · MONTHS 2 TO 6

Monthly waves and the moves

The same fixed questions every month, so movement is real. Each month a ranked list of moves, marked us, you, or both, and a readout with the person who scored the answers.

Outcome: movement you can prove, wave over wave.

STAGE 3 · WHEN YOU'RE READY

Network and portfolio

Your dealers or agents measured inside the answers, by region. More markets on the same basis. Weekly waves, a dedicated analyst.

Outcome: the whole network on one basis. Quoted per property, once, in writing.

Why marketplaces are scoped, not priced off a page. A marketplace has two sides, so the panel carries seller questions as well as buyer questions. Every answer is read twice: was the buyer sent to you, or to a dealer, a bank, an app store or a rival. And the seller network underneath you can be measured too, by region. Those three decide the scope, so we settle them with you in one 30-minute scoping call and put a single figure in writing.

Questions

Frequently asked

What happens after I ask for a proposal?

We reply within one business day to book a 30-minute scoping call. The call settles the seller side, the network and the markets. The written proposal, with one figure and the 60 draft buyer questions, follows it. You approve the questions, then the baseline wave runs.

How much does it cost?

One figure for the programme, in writing: a baseline build, then a monthly fee for six months. Three things set it: how much of the panel is seller-side, the second read on every answer for where the buyer was sent instead of you, and whether your seller network is measured underneath. Network and portfolio work is quoted per property.

Do you need access to our systems?

No. Everything is measured from the outside. We only need your approval of the 60 questions.

Will you show our competitors our numbers?

No, and we won't show you theirs. What you see about rivals is what the engines said in answers to your questions.

What can't you see?

What sits in a model's training data. We measure what engines answer today, and we don't claim a single answer caused a single lead. One wave is a point in time, which is why the programme runs six months.

Start here

Find out who AI sends your buyer to instead of you.

One 30-minute scoping call, then a written proposal with one figure.

We reply within one business day.

Get a proposal

One 30-minute scoping call, then a written proposal with one figure. We reply within one business day.

We reply within one business day.