Are AI Engines Recommending Your Competitors?

AI platforms increasingly influence which companies buyers trust. When someone asks AI who leads a category, these systems generate shortlists. If your company is not included, demand flows to competitors.

We analyze how AI platforms like ChatGPT, Gemini, and Perplexity position your company when buyers ask who to trust.

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AI BUYER DISCOVERY FLOW
Buyer Query Natural language intent
AI Response ChatGPT · Gemini · Perplexity
Company Recommended Shortlist placement
Buyer Inquiry Conversion event
Revenue Opportunity Closed-loop tracking

Our Clients

Clinics Law Firms Private Equity Real Estate and more

Context

AI Is Becoming the First Buyer Filter

Buyers increasingly ask AI platforms which companies they should trust before visiting websites or contacting sales teams. These systems generate curated shortlists that shape early decisions. If your company is not included, you may never enter the consideration set.

AI Shortlist Presence

How often AI platforms reference your company in curated responses.

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Competitive Displacement

How frequently competitors are positioned ahead of your company.

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Cross-Engine Stability

Consistency of your company's representation across major AI platforms.

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Revenue Attribution

Ability to measure client activity influenced by AI discovery.

How AI Influences the Shortlist

Claude

BUYER QUERY

Buyer asks AI which companies to trust.

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AI RESPONSE

The system generates a curated response.

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TRUST SHORTLIST

That answer becomes the shortlist.

If your company is not surfaced, it is excluded from AI-generated shortlists.

This happens before buyers compare websites or evaluate advertising.

The 28 Labs Framework

The 28 Labs AI Client Acquisition System

A structured system for measuring and influencing how AI platforms position your company.

1

AI Benchmarking

Measure how AI engines position your company across buyer queries in your market.

2

Diagnose Structural Positioning

Identify gaps between how AI platforms describe your company and how buyers should perceive it.

3

Implement Structural Optimization

Deploy structured signals that influence how AI models rank and describe companies in your category.

4

Revenue Flow Integration

Align AI visibility with inbound demand capture so discovery converts into pipeline and revenue.

Engagement

Engagement Options

Choose the level of analysis appropriate for your company.

AI Visibility Snapshot

Executive visibility snapshot showing how AI engines position your company relative to competitors.

Analysis across ChatGPT, Gemini, and Perplexity.

  • AI engine visibility score
  • Competitor comparison
  • Key positioning gaps
  • Opportunity signals

Best for

  • Companies seeking clarity before implementation.
Request Your AI Snapshot

AI Client Acquisition Diagnostic

Comprehensive analysis of how AI platforms position your company across high-value buyer queries.

  • Buyer query mapping
  • AI positioning analysis
  • Competitor visibility scoring
  • Structural optimization roadmap
  • Demand capture alignment

Best for

  • Companies ready to improve AI positioning and integrate visibility into demand capture infrastructure.
Schedule Diagnostic Call

Continuous Intelligence

AI Visibility Monitoring

AI positioning shifts continuously as models update and competitors publish new signals. Ongoing monitoring tracks how AI platforms rank and describe your company relative to competitors so shifts can be detected early.

  • Continuous multi-engine tracking
  • Displacement alerts
  • Authority stability monitoring
  • Quarterly strategy review

Best for companies in competitive, reputation-sensitive markets.

Discuss Monitoring Options
Monitoring Active

Engines Tracked

ChatGPT Gemini Perplexity
Visibility benchmarking Active
Displacement alerts Enabled
Authority stability Tracking
Strategy review Quarterly

Infrastructure

Revenue Flow Integration

AI visibility without demand capture creates lost revenue. We align AI discovery with inbound conversion flows so buyer discovery turns into qualified conversations and measurable pipeline.

01

AI Discovery

Buyer discovers your company via AI platform

02

Buyer Inquiry

Discovery converts into qualified inbound contact

03

Sales Conversation

Inquiry becomes qualified conversation

04

Revenue Generated

AI discovery tracked to closed revenue

Closed-loop visibility from AI discovery to revenue.

Why 28 Labs

Not SEO. Not ads. AI authority engineering.

We design structured signals that influence how AI platforms position companies when buyers ask who to trust.

AI Recommendation Layer Focus

We operate above traditional marketing in the AI decision layer where shortlists are formed.

Built for Companies Selling High-Value Services

Designed for high-value, reputation-sensitive markets.

Multi-Engine Benchmarking

Benchmarking across ChatGPT, Gemini, and Perplexity.

Structured Authority Scoring and Displacement Analysis

Quantifying visibility stability and competitive substitution risk.

Integrated Visibility and Demand Systems

Aligning AI discovery with demand capture infrastructure.

Ongoing Monitoring and Displacement Alerts

Continuous tracking as AI models and competitors evolve.

Run Your AI Benchmark

Run a benchmark to understand how AI platforms position your company when buyers ask who to trust in your category.

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or

Prefer Email? Request Your AI Snapshot.

Share your details and we will send a brief visibility overview for your company.

Thank you. We will review your company's AI visibility and follow up within two business days.

Run Your AI Benchmark

We benchmark your company's AI positioning across leading engines before your session.

No obligation. Structured executive review.